Our task at Tendril for this one was to develop a Motion Graphics language using the graphic elements Ray-Ban was already using in their printed and still campaigns. My task as a Technical Director was to find ways to model those concentric lines and represent the sound waves animating through them. Also did the model prepping and Lookdev/shaders.
Client: Meta
My Role: LookDev and Houdini RnD
Client: Meta
My Role: LookDev and Houdini RnD
